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HCMA Patient Access Index

See who patients find first when they search for care.

The HCMA Patient Access Index measures which practices appear when patients search for care across Hillsborough County. Explore the results by specialty and area to see who leads, who is missing, and how independent practices compare with hospitals, health systems, and directories.

July 2026 Reports

Two specialties across four Hillsborough County areas. Select a report to see the full Patient Access Index.

Your patients already know who ranks first. Do you?

Most patients never scroll past the first few results. This shows who’s there, who isn’t, and exactly where practices fall.

What it is

An X-ray of patient discovery and demand in your market. The Index tracks the searches patients use, reveals which practices and organizations appear first, shows who barely registers or is missing entirely, and maps how visibility is distributed by specialty and area.

What it isn’t

The Index is not a clinical scorecard and does not determine which physician provides better care. It measures visibility: which practices patients are most likely to encounter first when searching for care. Clinical quality, reputation, and search visibility are not necessarily the same — which is exactly why visibility must be measured separately.

A note on the data

Rankings are pulled directly from Google through an API, from a neutral starting point — no location, search history, or cookies shape the results. That’s why what you see here may differ from what appears when you search for yourself.

You may also see a practice listed under a specialty that isn’t its main focus; that reflects how Google returns results, which we report as-is.

Is your practice visible across the channels patients use in your market?

You wouldn’t treat a patient without understanding the problem. Start with a clear diagnosis of your practice’s visibility.

Request a confidential review to see where your practice appears, where it is absent, which competitors patients find instead, and what is limiting your position.

Review My Practice Visibility